Peloton is a strong believer in the importance of education, so we were thrilled when Science Channel approached us to promote its Support Our Science initiative.

 

Science Channel, with Discovery Education and a group of partners, is bringing its science-based content to the forefront on-air, online and within schools across the country. In addition to aggregating content online, SOS launched with a promotion allowing participants the chance to win $10,000 for the science program of a school of their choice.

 

Peloton helped with the roll-out strategy, developed and managed the promotion, designed and built the site.