THE MITTY DREAM SWEEPSTAKES
It was a dream project for Peloton to work with 20th Century Fox and Comcast to help promote the holiday release of The Secret Life of Walter Mitty. Peloton implemented a dream-themed watch & win promotion that invited consumers to watch behind-the-scenes footage and cast interviews On Demand or online. Trivia questions tied to content helped to engage users in the storyline and characters.
Peloton handled creative, oversaw all elements of the campaign and we like the movie!