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Equire Network logo and brand guides

Initially approached to handle the identity redesign for G4, Peloton had successfully achieved what a handful of other studios could not: a new G4 mark representing a new, older, and more sophisticated male audience. However, no sooner had the final logo been selected than the exciting news of a joint venture between Esquire Magazine and NBCU was announced: Esquire Network would replace Style, and G4 would stay put.


Peloton stayed part of the team and developed the entire Esquire Network identity (a record 22 logo variations in total!), the business system, and the comprehensive brand style guide.


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