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Cable Upfronts 

Peloton has been working with various cable and broadcast networks on Upfront campaigns for quite a while. Most recently Peloton helped SundanceTV find is voice for this year's Upfront, developing the positioning strategy and supporting sales materials. We've also worked closely with AMC on three campaigns with extensive print and digital ads, including Multichannel News, Adweek, The New York Times, the Wallstreet Journal, and various rich media take-over units as well.  


We understand the need for strategic positioning in the competitve cable landscape, as well as the importance of maintaining a network's brand attributes. 

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