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CREATIVE IS
A JOURNEY

LET'S GO
TOGETHER

ABOUT
Sunset

ABOUT

For 25 years I've built and led creative organizations for Fortune 500 companies, global media networks, higher education and SaaS. I started as a designer, and I still care about the work at the pixel level. But my skill has evolved to building the teams, systems, and workflows that let great creative happen at speed and scale.

 

Today I lead the global Design Center of Excellence at JLL, spanning the US, UK, India and Costa Rica supporting $550M+ in annual sales pursuits. Before that, I led creative at Curriculum Associates, Colorado State University, Cox Enterprises, NBC, USA Network, and Cartoon Network. I also co-founded Peloton Agency, a boutique creative studio.

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I believe the best brands are honest, well-made, and built to last. So are the best creative teams and the processes that support them.

WHAT I DO

WHAT I DO

TEAM
ASSESSMENT

WORKFLOW
AND PROCESS

TECHNOLOGY
AND SYSTEMS

CREATIVE
LEADERSHIP

I help companies get more from their creative teams. I’ve done this at Cartoon Network, USA Network, NBCUniversal, Cox Enterprises, Colorado State University, and JLL. My teams have ranged from a local, on-site group of 12 to a 50-person, bi-coastal department to a fully remote global design team. I focus on four interdependent areas: Team Assessment, Workflow and Process, Technology and Systems—including AI Adoption—and Creative Development.

SELECTED WORK

Brands, launches, projects, and systems I've created or led.

SELECTED WORK
EXPERIENCE

EXPERIENCE

In-house and agency-of-record experience across conglomerates, entertainment, and education.

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RECOGNITION
Loveland Pass.jpeg

RECOGNITION

NY Art Directors Club Silver  •  Promax Gold, Silver, Bronze •  Promax/BDA Judges' awards •  The 100 Show •  Graphis •  Communication Arts •  AIGA •  Print •  Applied Arts · Permanent collection of the Hamburger Kunsthalle

CONNECT

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© 2026 Todd Fedell

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